Why Does Your Media Company Need More Than Influencers?
لا ينبغي للمؤسسات الإعلامية الاكتفاء بالمؤثرين
The 2023 Digital News Report by the Reuters Institute highlights significant shifts in news consumption patterns, indicating a growing reliance on influencers and celebrities for news over traditional journalists1.
Though the influence of influencers in the media landscape is experiencing a potential decline due to several factors, including the increasin…
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